Davenport Design & Advertising, Integrated marketing in Lancaster PA

If You Build It... Will They Come?

Not Without a lot of help from SEO

SEO, short for Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Internet Marketing 101

Unfortunately, this is a common misconception. What good is a website if no one can find it? Building a website is only half the formula; making it visible by marketing it is the other half.

Internet marketing at Davenport Design Group encompasses a wide range of tactics and strategies with one sole purpose: driving traffic to your site. The most common way web users find sites they need is through search engines.

Internet marketing can save time, money, and resources by providing highly targeted traffic, conversion tracking, lower entry-level fees, and a greater reach for your business. Specifically, it encompasses facets such as banner ads, email marketing, paid inclusion, and search engine marketing (SEM).

Search Engine Marketing

Search Engine Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages. This technique is not only for those who sell goods and services online, however; it applies to any business that wants to generate leads by increasing traffic to its website. At Davenport Design Group, we specialize in effective, results-driven search engine marketing that includes both optimized organic listings and/or pay per click (PPC) campaigns.

These are just some of the reasons that our clients have chosen Davenport Design Group to manage their Internet marketing campaigns:

1. Our campaigns have historically generated a full ROI in less than one year
2. We are diligent about staying up-to-date on the latest search engine technologies.
3. In the last 3 years, our client list has sold over $2 million online.

A search engine marketing campaign is an intensive, yet highly worthwhile process. At Davenport Design Group we implement the following steps to ensure that the search engine marketing we employ maximizes the return on your investment (these steps apply primarily to campaigns targeted at achieving optimal organic rankings):

• Keyword research, to discover which terms are used when searching for your product or service online
• Search engine optimization (SEO), to ensure maximum accessibility and relevant, search-friendly text
• Credible link building, to make your website traffic-worthy
• Community building and public relations efforts, to increase your site's popularity
• Analysis of search engine rankings and site activity, to make sure your site is producing positive results (we also provide these reports to you)
• Updates to your search engine marketing campaign, as needed, to maintain and increase your rankings and relevant traffic

Promote your business locally to about 300,000 Lancaster County users or Globally to over 6 Billion... your choice.

We invite you to CONTACT US today to discuss how we increase the profitability of your website through Internet marketing. If you have questions regarding any of our services, please call us at 717-517-9821.

Examples

More Information

Some questions that you may have about SEO, which we can answer.

• What types of website promotion is available and is there a difference?
• What is Natural SEO and how can I use it to my advantage?
• How to avoid wasteful spending in Google Adwords or other CPC marketing?
• What types of FREE SEO is available online and where do I find it?
• What are the pitfalls and false strategies used by some SEO companies?
• How do you craft a SEO plan that is rightly suited to your businesses size?
• How do I properly measure the results of my SEO plan?
• and more...

SEO Services Include:

• On-site Optimization
• Keyword research
• Web site coding: prepare and optimize html tags
• Ongoing Content Review: review content & propose keyword enhancements (placement, density, etc)
• Structure: discover onsite structure issues that may be harming search rankings
• Link Building Strategies
• Ongoing Link Building and placement
• Research and document your competitions rankings and tactics used for improved rankings

Additional Website Features:

• Industry blogs, social book marking, affiliate system etc.
• Our creative team can develop unique features to potentially enhance your visitors user experience and improve traffic and conversions

Pay-Per-Click:

Pay-Per-Click (PPC): With our integrated PPC platform, we completely manage your paid search keyword listings on Google, Yahoo, MSN and Ask. Campaign management is based on individual client metrics and Return on Investment (ROI). PPC Services Include:

Campaign Creation

• Keyword research
• Keyword Creation: targeted and qualified keywords
• Ad Creation: Customized and keyword targeted titles and descriptions
• Product targeted landing pages

Campaign Management

• Budget recommendations
• Ongoing Ad monitoring
• Bid strategy development
• Conversion tracking
• Ongoing campaign optimization

Campaign Reporting

• Monthly reporting
• Online interface
• ROI/ROAS maximization
• ROI/ROAS and CPA goals

Additional Services:

• Custom Web Design/Web Page Development - Our Web Development is designed in tandem with our Search Engine Optimization (SEO) and Search
• Engine Marketing/Pay-Per-Click (SEM/PPC) services to create search engine and conversion friendly web sites.
• Web page design and layout
• Adding and creating links
• Building submission forms
• Domain registration
• Website hosting
• Content creation for the page, and more

We Work For You

Our thoughts and methodology are centered on accountability, results, and creating value. Our business is helping you succeed. You could say that our bottom-line increases only when yours does. We do this by seeking first to understand your business in depth, then putting together a custom proposal based on your goals and objectives.

With years of experience in the search engine industry, we understand search behavior. We will provide the insight needed to run a successful campaign that will convert your target audience within your specified metric range of return on ad spend and return on investment.

We help solve the complexities of search engine and online marketing, allowing you to focus on running your business. We will help you gain, maintain, and retain valuable customers. We offer personalized service and hands-on account management that can't be matched. When you're ready for the next level of internet marketing, give us a call so we can discuss the needs of your business and together we will develop the best possible solution.

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