Davenport Design & Advertising, Integrated marketing in Lancaster PA

The Davenport Difference

We provide our customer's with viable marketing solutions with convenience, cost-effectiveness and complete integration from one source.

Complete Services Overview

We can create a consistency in your branding, save you time by keeping you from going to different businesses for each portion of the project, and provide resource availability, for quick answers to your questions. We also see the project from all sides simultaneously, which helps you make wiser decisions and gives you a better end product at a better overall price. We have many other advantages and incentives that are designed to not only attract your business but to keep it.

Web Site Design & Development

Currently consists of about 85% of our business

Since you only have 8 seconds to reach your customer online, the visuals need to be powerfully appealing and the site needs easy-to-use navigation and a clean layout, not to mention being accessible online to search engines. Let us simplify the process for you, help to define your goals and build a web site that best represents and reinforces your corporate image. Our sites boast many of the "bells and whistles" you expect from a web design firm but with a creative touch that is unique to Davenport Design Group. All the graphics, layout, photos and functionality is highly optimized for faster display, better clarity, easier readability and navigation. Many of our sites use animated graphics, mouse-over buttons and other java-script effects that grab the attention of the viewer and compel them to explore the site. Not only are our web sites technically savvy in regard to function, but they're also visually appealing.

Search Engine Optimization

A growing part of what we do

SEO- Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Content Management System Implementation

Many of our sites use this technology

CMS- Short for Content management Systems is software that enables one to add and/or manipulate content on a Web site. The better type of CMS software, we believe is made of open-source PHP in a website environment not platform dependent like Front Page, Coldfusion Access or some other more limiting platform. We have a WISIWIG based CMS and a PHP based editor that are both robust and can be programmed to do some very helpful and dynamic things with your site

E-Marketing Solutions & Direct Mail

The cheapest form of advertising and communicating with your customer base

E-Marketing Solutions, can use OPT-IN-Modules which are added to your existing or new website and are used to submit newsletters, whitepapers, and other subscriber-based e-mailed documents. Davenport can oversee your database of subscribers by providing list management. You could use the technology to further automate your business by providing auto-responded messages, forms and other documents that you would otherwise have to pay a receptionist to send out for you at an hourly rate.

Direct mail and postcards are increasingly important today because of the many regulations and limitations that have occurred to the telemarketing and e-mail marketing venues. We can do a one-to-one inkjet printing of your mailing list onto your mailers saving you time. We can send out your mailers for lower costs by using our bulk mail number and can suggest many creative ideas to give you the best results for your direct mail campaign.

Logo Design and Branding Design

This is where branding begins

Logos, logo-types, trademarks, brand names, and slogans are elements that, over time, come to stand for a product, organization, or concept. Once created and accepted, they often become the one consistent and unifying feature of all forms of marketing communication, including advertising. Choose from an assortment of original logo ideas that represent your company at a glance. We will convert the logo into various PC/Mac formats for use in all segments of your branding and marketing program.

Print Services

From simple print management to complex print advertising campaigns

Davenport Design and Advertising offers great printing prices, which are often better than what you could expect to get directly from most printers. Our customers get printing at reduced and tax-free prices without sacrificing quality. Our personalized printing service provides consultation, pre-proofs, color proofs and blue-lines by e-mail, fax, mail or in-person. Many projects can be printed in 3 - 5 days, others usually take no more than two weeks to complete. We can arrange to do a press-check on your project that insures color accuracy and the best color printing available.

Integrated Marketing

Why market if it doesn't compliment and build unto other marketing?

By using integrated marketing, you have a designer, photographer, printer and web site designer all in one company. You have one source that is in close touch through every phase of the project. The result is that not only will you get a better end product, you will save money and hours in the process that is usually spent trying to do all the coordination with vendors yourself. Whether it's one project or many, we are willing to do whatever it takes to earn your trust and satisfaction by helping you to optimize your communication investment.

Communication Design

Everything that you say about your business should communicate your brand

Collateral pieces and advertising reinforce the brand awareness, and communicate the message of your business to perspective and existing customers. Break into that new market or reinvent your image with a consistent look that creates synergy between all the media into one cohesive approach that promotes your company's capabilities. Collateral pieces such as business cards, letterhead design, brochures, newsletters, other printed items and advertising are the essence of your company. They are how people perceive your company, and affect or influence your customers' decisions.

Letterhead PackagesThe creation and use of a professionally designed letterhead is crucial for establishing and maintaining a consistant brand and professionism to your customers. The letterhead package may include: Letterhead, Envelopes, business cards, 9 x 12 pocket folders, a 9.5 x 12.5 catalog envelope to holdthe folder, fax cover sheets, invoices, mailing labels, and numerous other items. Also an electronic letterhead as a duplicate in MS Word may be helpful to save letterhead sheets for mailings only. E-mail slugs or mastheads are also needed for professional online coorispondence.

Business Card DesignA business card is the most primary type of advertising, but is sometimes the most effective at reaching a potential customers when in a social setting. Unfortunately, many business people will get the cheapest, fastest busness cards made, not thinking that the business card whether good or bad, may be the only deciding factor whether you get a call from them or not. A business card should carry your brand, and to get a call back from simply handing out your business card, it has to be good.

Corporate Photography & Photo-Editing

We are up to half the cost of many photography firms... with little quality difference

Whether it's an on-site location that needs photographed, multiple products or food items that need a creative photo layout or simply some "down and dirty photos" that are needed for your project, we can help. Our photography can tell a story, define a benefit or show a process and can simply give you exceptional results without the fuss or high cost associated with traditional photography studios. You will own these photography files upon completion of the project. This eliminates paying the photographer royalties and per-print charges for work that has already been performed. We have three camera formats to choose from: digital, medium format and professional 35mm photography.

Using the latest software tools available, we digitally enhance all our photography, giving you stellar results. We routinely color correct/balance, sharpen, edit in or edit out objects, and virtually any imaginable photo editing, which results in images that would be impossible to replicate photographically and are often far better quality than the original photos.

Outdoor Advertising

With most signs, you can say & show very little in 5 seconds... make it count

Whether, it's a 40 foot billboard or a small sign for inside your office... we can design it for you. Allow us to be the keeper of your brand, by insuring that your signage inside and outside matches your brand. We have designesd countless signs for businesses, vehicle graphics, and wall graphics to carry the brand into the office.

Consultation & Planning

Each hour of planning can save up to 7 hours of execution

We can meet with you to discuss your marketing goals and dreams. We can share costs, structured budgets, payment schedules, and any number of goals you have to get the advantage you need over the competition while not losing your budget or your mind in the process. We can meet one-on-one or as a team. We can provide a blueprint for your success. We can be the chief architect and master planner you need to make your dreams a reality. We can even evaluate your competition online and tell you where they rank online and how to beat them at their own game.

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